Welcome – MANIERA
What’s in a name? Well, nothing and everything. Companies like Google, Nike, and Instagram have made a name for themselves using a word that previously didn’t exist in our vocabulary. Yet—they all now possess a very strong brand and trademark. Our goal for Maniera was to someday be a household name, and when we dream big, it’s also important to recognise obstacles that we may face in making those dreams a reality. As time has passed we realised there was a missing link. We wanted our brand name to reflect the quality clothing we design and make. We had some legitimate concerns that the name “Maniera” could also face some issues in other countries as we grow, and thus we began exploring other names that would be able to better grow with our growing company.
We’re excited to announce that Naked Official will grow into the future as Maniera!
A simple explanation…
The philosophy, brand ethos and style is all the same.
The only thing that’s changed, is the name…
What does Maniera mean?
It is the foundational noun for mannerism, meaning the ‘way’ and ‘manner’ in which you perform, you’re style, your craft, by hand. In design it is the exaggeration of qualities such as proportion, balance.